Some Virtual Tour Statistics you need to know

Nearly any business can benefit from a virtual tour in this day and age. 

Whether you are looking to attract more customers to your restuarant, wanting to show a prospective buyer your property, want to showcase your care home facilities or show people around your office, gym, hotel or store, virtual tours can be an important part of your marketing collateral... the list is endless.

Here's a few statistics that 3D experts have compiled to give you an idea of just how powerful virtual imaging has become.

1. Virtual tours keep people on your website 5-10X longer.

Virtual tours get over five million visits a day because they spark interest and are an important component of the decision-making process for customers.  Naturally, people spend 5-10X longer on websites with an embedded virtual tour than those without.

2. Potential customers research venues online before visiting.

It's a fact that 70-80% of people research a venue or business online before visiting.  So, if you can provide them with a unique opportunity to take a good look around first it's guaranteed to help you get more customers through the door.

3. Two-thirds of people want more virtual tours.

Because virtual tours are popping up on business listings and business websites, more and more customers now expect them. Accordingly to Google,  the majority of people want virtual tours today, with 67% of surveyed participants saying they want a virtual tour when looking at a property listing.

4. Virtual tours help double interest in a business listing.

Virtual tours are like an open day. Potential customers can access the tour anytime they want 24 hours a day from any mobile device.

This technology creates an immersive experience that is far suprior to that of static photography. Those who view the tour are transported into the scene and can fully immerse themselves in the details. In addition, Google loves them too so add it into your Google business listing and you're likely to see far greater engagement from your web listings as well.

5. Among 18-34 year olds, prospects are 130% more likely to book based on a virtual tour.

With the generation shift, millennials are more likely to book a venue, hotel or use a service if the business has a virtual tour.

6. Property sales with a virtual tour get 87% more views.

Virtual tours for property sales have become an imperative part of the estate agent marketing funnel. And listings that have a virtual tour typically spark more interest than those that do not have virtual imaging tied to their listings.

Consider buyers who may be looking for a home out of their own local area - these tours are invaluable. Property virtual tours are a 24/7 open house that does the job of the Agent even when interested clients can’t be in person to tour a home.

7. Google virtual tours influence a 16% growth in Google Search and Maps appearances.

In a recent online study, it was confirmed that virtual tours have an influence on how strong that listing is and how often it appears in organic search on Google and on Maps.